Central platform
This is where Cartaro handles store creation, workspace provisioning, some platform-level support actions, billing controls, and other cross-tenant services.
Public guide
Tenant guide
From tenant setup to customer checkout, this is how Cartaro works.
This guide is for the people who actually use a Cartaro tenant and the shoppers who buy from it. It explains the core journey in plain language so each side understands what happens, where it happens, and what Cartaro is handling.
Cartaro spans a central platform for provisioning and platform-level services, a tenant admin for store operators, and a branded storefront for shoppers. This page focuses on the core journey across those three surfaces.
Cartaro in one view
Three surfaces, one connected journey.
A merchant usually works inside the tenant admin. A shopper only sees the storefront. Cartaro itself also has central platform services running around that experience.
Tenant admin
This is the merchant workspace. Store owners and operators use it to manage products, content, discounts, orders, customers, domains, billing, support, and analytics.
Customer storefront
This is the branded shop the customer sees. It includes home pages, collections, brands, product pages, cart, checkout, and account tools where enabled.
For store owners
What the tenant owner journey looks like.
The owner or operator mostly lives inside the tenant admin. The goal is to get the storefront ready, keep orders moving, and improve performance without leaving the workspace.
01
Access
Get access to the tenant and sign in
The merchant receives a Cartaro workspace, signs in, and lands in the tenant admin where the daily store operations live.
02
Storefront setup
Shape the storefront and brand presence
From the tenant, the merchant can prepare the home experience, content pages, storefront shell, themes, and the branded identity customers will recognize.
03
Catalog
Build the catalog customers will shop from
Products, variants, brands, collections, specifications, and product content are all managed from the tenant so the storefront stays current and structured.
04
Selling setup
Configure how selling and fulfillment should run
The merchant prepares checkout-related settings, pickup locations, discounts, pricing logic, and the storefront rules needed before going live.
05
Orders
Accept orders and keep operations moving
Once shoppers start buying, the tenant becomes the operations desk for payment states, fulfillment progress, receipts, order notes, and status updates.
06
Customers
Support repeat customers and account activity
Customer records, addresses, order histories, and support conversations can all be tracked so the merchant has context when helping buyers.
07
Business controls
Manage domains, billing, and the business layer
The tenant also covers domains, invoices, subscription details, billing information, and other settings that keep the storefront operational.
08
Growth
Use analytics to understand what is working
Cartaro surfaces dashboards and focused analytics views so the merchant can track performance, spot bottlenecks, and improve what customers experience next.
For shoppers
What the buying journey looks like.
Customers do not use the tenant admin. They interact with the storefront the merchant publishes from it.
01
Discovery
Browse the storefront
The shopper lands on a branded storefront and can move through the home page, search, collections, brands, pickup pages, and content pages.
02
Product detail
Review the product before adding it
On product pages, the shopper can inspect pricing, media, variants, availability, descriptions, and structured product details before making a choice.
03
Cart
Build the basket and apply offers
The cart lets the shopper review items, adjust quantities, remove products, and apply discount codes where the tenant has enabled them.
04
Checkout
Choose delivery or pickup and complete payment
Checkout walks the shopper through location, delivery details, payment choice, and the final confirmation flow the merchant has configured.
05
After purchase
Receive confirmation and track order progress
After payment, the shopper gets the order result, email updates where configured, and later status changes as the order moves through fulfillment.
06
Account tools
Use account features when the tenant enables them
Customer accounts can include profile management, addresses, order history, and security tools for buyers who come back repeatedly.
Behind the scenes
What Cartaro is doing around the journey.
The product looks simple on the surface, but the platform is coordinating isolation, branding, operations, and customer continuity behind the scenes.
Tenant isolation
Each merchant workspace is separated so store data, operations, and admin access stay scoped to that tenant.
Brand ownership
The merchant controls the storefront look, content, catalog, and customer-facing experience while Cartaro provides the shared platform foundation.
Customer continuity
Accounts, addresses, carts, and order history help repeat shoppers move through the storefront with less friction where those capabilities are active.
Operational visibility
Orders, support, billing, domains, and analytics stay connected so the merchant can run the store from one workspace instead of stitching tools together manually.
Important notes
A few current-state realities worth knowing.
This page explains the real product journey. Some parts are already self-serve, while others still depend on setup decisions, plan access, or support review.
Some higher-trust workflows are still reviewed manually
Restricted or higher-risk features may still require a support-driven review or verification step before access is enabled on an account.
Public developer docs are still being prepared
The storefront and tenant product exist today, but the public API reference is still under preparation, so early integration discussions happen directly with the team.
Final payment and delivery options depend on setup
What a shopper can use at checkout depends on the tenant configuration, enabled plan capabilities, partner availability, and any required approvals.
Take the next step
Use Cartaro with the right expectation from day one.
If you are launching a store, sign in or create your workspace. If you need help understanding a capability, the help center and support team are the next stop.
